Kristen Macdissi, hands behind the knot, based in Nebraska.

Some folks ride to win buckles. Some ride to chase the sunset.

Growing up my dad taught me: how to appreciate a good ride and how to spot bad gear before it wrecks one. Now, I hand-tie every cinch like it’s meant for the ones I’d bet on in the arena and trust on the trail. No shortcuts- just sold craftsmanship, built for the ones that ride with heart.

Because whether you’re chasing a buckle or just a good day on a good horse, the ride deserves better than gear that quits before you do.

So cinch up, hold fast, and ride free. I’ll be cheering you on.